Social Media Account Manager
Looking for an incredible team of digital marketing nerds to work with? Preferably with a glass of wine in hand? Look no further! Our team is filled with hard-working and data-focused digital marketing nerds who enjoy creating and managing integrated marketing campaigns as much as they love happy hour on the patio (no pun intended).
Patio is seeking a highly motivated Social Media Account Manager with outstanding interpersonal and client management skills and experience in developing high-performing and creative integrated campaigns and a LOVE for all things social media. This role will specialize in both client account management, as well as developing and implementing social media marketing programs.
As the ideal candidate, you are a multi-disciplinary digital marketer, with a strong working knowledge of numerous digital channels and a unique love for social media channel management and content creation (supported by our content dev team of course). You aren’t an analyst necessarily, but you have a strong analytics background, and naturally plan and make decisions based on data. At the same time, you look for opportunities to dive deep into customer needs and develop customer empathy using qualitative, not just quantitative, methods. You delight at the opportunity to create world-class awareness and demand generation programs from the ground up. This position will report to the Director of Digital Accounts.
Work in partnership with clients to maintain communication, understand client stresses and needs and build a strong working relationship
Manage the overall creation and execution of campaigns to ensure they are on budget, on time and on target and report any overspend
Brief and oversee the work of internal and external copywriters, designers, animators and printers, who may assist with campaign activity
Devise social media strategies and integrated marketing campaigns with the aim of acquiring and retaining customers in order to meet clients’ goals from brand awareness to sales
Collaborate and brainstorm with internal teams to craft media plans aligned with client objectives and budgets
Devises strategies, tactical outlines, campaign content and digital assets for all channels
Write, edit and proofread copy for promotional materials within marketing campaigns (including social media posts, digital ad copy, website copy, etc.)
Ensure consistent branding for all campaign and content pieces
Laisse between customer/public and clients to create on-brand communication
Manage relationships with brand influencers
Manage Facebook, Instagram, and LinkedIn advertising campaigns
Keep abreast of current trends in marketing and provide clients with insight based on social media trends, news, and standers
Track, measure and report on the campaign performance against agreed-upon metrics, analyze gaps and actions plans to course-correct as the campaign execution unfolds
Ability to manage multiple projects at the same time in a fast-paced environment, across different time zones
Perform other duties assigned
KNOWLEDGE, SKILLS AND ABILITIES
Knock-out writing skills and a passion for creative marketing writing
Must have a good understanding of digital media trends, policies, contesting, and advertising
Excellent communication skills; present yourself professionally to all levels of the organization
Ability to work independently, as well as work with a remote team of rockstars
Hyper-organized and deadline-driven
Collaborative and positive attitude
Possess a willingness to learn new skills
Demonstrated solid listening, information gathering, and empathy skills for uncovering and defining deliverables, needs, and outcomes
QUALIFICATIONS, TRAINING, AND EXPERIENCE
Bachelor Degree in business, marketing, communications, journalism or similar field required.
A minimum of 3 years of experience creating marketing campaigns or writing marketing content, preferably at an agency
Experience with managing, optimizing and reporting social media advertising campaigns
Experience in digital advertising
Experience in social media channel management, including monitoring and responding to all types of queries
Strong media planning and analytical skills.
Exceptional communication skills (both verbal and written)
Strong attention to detail
Strong problem-solving skills, with a proactive approach
Willing to learn new technologies
Enjoys working in a fast pace environment
Application deadline: Friday, April 30th
Start Date: As soon as you can say where do I sign.
Job Type: Full Time (Remote)
Please send your resume and cover letter to firstname.lastname@example.org.
Only successful applicants will be contacted for an interview.